GBN Agency is a Google Partner agency that specialises in Google Ad Grant management. We help nonprofits maximise their $10,000/month in free Google Ads.
Flat monthly fee, no percentage of ad spend, and you keep ownership of the account — always.
Trusted by nonprofits across the globe
What We Do
Done-for-you management of your $10,000/month Google Ad Grant. Campaigns, compliance and optimisation handled.
90% avg. grant utilisation →
Go beyond the grant with paid campaigns that scale your nonprofit's reach to the right people at the right time.
Targeted paid campaigns →
Reach supporters on Facebook and Instagram with campaigns that drive awareness, donations and volunteer sign-ups.
Social media campaigns →
Our Process
Five steps, no long-term contract. Most clients see their first impressions, clicks and conversions within two weeks.
Step 1
We audit your account and discuss your goals.
Step 2
85% have zero tracking. We fix that first.
Step 3
No limits on campaigns, keywords or ads.
Step 4
Weekly optimisation to push utilisation up.
Step 5
Jargon-free updates for your team and board.
Step 1
We audit your account and discuss your goals.
Step 2
85% have zero tracking. We fix that first.
Step 3
No limits on campaigns, keywords or ads.
Step 4
Weekly optimisation to push utilisation up.
Step 5
Jargon-free updates for your team and board.
Proof
Real results from real nonprofits — what we inherited, what we changed, and what it produced.
Animal Rescue Network
40 daysA dormant grant with no conversion tracking. Within 40 days we scaled it to 95% of the monthly budget, generating 112 adoption enquiries.
Read the case study →Harbour Health Fund
6 monthsStruggling to spend past $2k a month. We scaled spend to $9,620 monthly at a 16.30% click-through rate and filled the free-screening programme.
Read the case study →Open Stage Theatre
10 weeksHad never successfully used their Google Ad Grant. We generated 103 summer-camp registrations within two and a half months.
Read the case study →City Food Bank
90 daysWe split campaigns by intent — people seeking help vs. people wanting to give — and produced $2,300 in donations plus 600+ new users a month.
Read the case study →Veterans Forward
30 daysWithin 30 days we scaled the grant to 90% of budget, generating 133 conversion actions from supporters, sponsors and corporate volunteers.
Read the case study →Greenline Conservation
5 monthsSuspended for failing the 5% CTR rule. We handled reinstatement, rebuilt the ad groups, and took CTR from 3.2% to 14% with 94% utilisation.
Read the case study →Industries We Serve
Shelters, rescues & sanctuaries
Schools, tutoring & mentoring
Clinics, research & advocacy
Theatres, museums & music
Conservation & sustainability
Food distribution & hunger relief
Transition, housing & family support
Churches, missions & ministries
Placeholder testimonials — replace each one with a real, verifiable review before launch.
We'd had the grant for two years and never spent more than $2k of it. GBN got us to full utilisation in the second month, and the leads are the right kind of leads — not just clicks.
The monthly update is a short video walking through what changed and why. No jargon, no filler. For a team our size that's worth as much as the results themselves.
Our account was suspended for policy violations before we came to GBN. They got it reinstated, rebuilt the campaigns properly, and it hasn't tripped a single compliance flag since.
They set up conversion tracking on day one and suddenly we could see which pages actually drive donations. That alone changed how we write our appeals.
We're a small charity with a modest budget and they treat us like a priority client anyway. Responsive, proactive, and clear about what's working and what isn't.
We moved from another agency and the difference was immediate. Better structure, better reporting, and they explain the trade-offs instead of hiding them.
The Bar
If your current agency isn't doing these, you're leaving grant budget on the table every month.
Free Training
Hours of free walkthroughs for nonprofits who'd rather run the grant in-house.
Setup
Eligibility, the Google for Nonprofits application, and what to have ready before you start.
Tracking
The exact events to set up so the grant can optimise toward donations and sign-ups.
Compliance
Why accounts get paused, and the account structure that keeps click-through rate healthy.
Meet The Founder
GBN Agency was built around one observation: the Google Ad Grant looks like free money and behaves like a compliance exercise. A $2.00 bid cap, a 5% click-through floor, keyword quality rules, and an automatic pause waiting for accounts that drift.
Most nonprofits either leave the grant idle or hand it to an agency that treats it as a loss-leader beside its real paid clients. We do the opposite — the grant is the main work, and the person who audits your account is the person who runs it.
From The Blog
Ad Grant
The four structural problems we find in almost every underspending grant account, and the order to fix them in.
Compliance
Every rule Google can pause your account over, in plain language, with what a compliant account actually looks like.
Measurement
How to set up events so your reporting maps to donations and programme outcomes, not pageviews.
Questions
It means Google recognises the agency as meeting its standards for certification, ad spend and client performance. For you it's a floor, not a guarantee — ask any Partner agency to show you what happened to utilisation and conversions on accounts like yours.
Yes. It's the main thing we do. The grant runs on its own rulebook — a $2.00 default bid cap, a 5% minimum click-through rate, keyword quality rules and mandatory conversion tracking — and it rewards a very different account structure from paid search.
You generally need current, valid charity status in a country Google for Nonprofits supports, a live website on your own domain with HTTPS, and no government or hospital status. Tell us your country and registration number on the call and we'll confirm before you spend anything.
Management is a flat monthly fee — $149, $349 or $749 depending on the tier — with no percentage of ad spend and no long-term contract. There is also a one-time setup fee of $390 if you already have a website, or $890 if we need to build one to Ad Grant policy. Full breakdown on the pricing page.
Campaigns are usually live within 14 days of kickoff, and most accounts show meaningful conversion volume in the first month. Reaching consistent 90%+ grant utilisation typically takes two to three months.
Yes — it's one of the most common reasons nonprofits come to us. We identify which policy triggered the suspension, correct the account, and handle the reinstatement request with Google.
Always. The Google Ads account, the Analytics property and all historical data stay in your name. We work through manager-account access, and if we ever part ways you keep everything that was built.
Usually not. Because the account belongs to you, moving management is a matter of changing who has access — no rebuild, no lost history.
Book a strategy call. Tell us about your nonprofit. We'll show you exactly what's holding your grant spend back — whether or not you hire us.
Book A Call