Session 01 · Setup
Applying for the Ad Grant, start to finish
Eligibility, the Google for Nonprofits application, verifying your domain, and the documents to have ready before you begin.
Home / Training
Run The Grant Yourself.
We'll Show You How.
Plenty of nonprofits do not need an agency — they need somebody to explain the rules once, properly. These walkthroughs are free and they are the same material we work through on onboarding calls.
Start here
Three Sessions,
In Order.
Each one assumes the previous one is done. Skipping ahead is the main reason self-managed grant accounts stall.
Session 02 · Tracking
Conversion tracking in GA4 without a developer
Creating events from thank-you pages, marking key events, importing them into Google Ads, and the cross-domain trap that hides donations.
Session 03 · Compliance
Staying above the 5% CTR rule for good
Why accounts get paused, the ad group structure that protects click-through rate, and the weekly twenty minutes that keeps it healthy.
Read instead
Prefer it in writing?
The same ground is covered in the blog, in more detail and with the exact policy thresholds written out.
What you'll be able to do afterwards
Apply for and activate a $10,000/month Ad Grant
Track donations and sign-ups properly in GA4
Build campaigns that stay above the 5% CTR floor
Switch to Smart Bidding and lift the $2.00 cap
Recognise a policy problem before it pauses you
Got Stuck Halfway?
That is completely normal. Book the free audit and we'll unstick the specific bit, whether or not you hire us afterwards.
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