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Everything Your Nonprofit Needs
To Advertise Well.

Start with the free $10,000/month grant. Add paid reach when the grant hits its ceiling. One team, one strategy, one monthly report.

Service 01

Google Ad Grant Management.

Done-for-you management of your $10,000/month grant — built to spend it, not just to stay compliant.

Account audit and full campaign rebuild where needed
Keyword research mapped to the pages you want traffic on
Conversion tracking in Google Analytics 4 and Google Ads
Ongoing compliance: 5% CTR floor, bidding rules, keyword quality
Weekly optimisation and plain-language monthly reporting
Suspension diagnosis and reinstatement support

Get a free grant audit

What most grant accounts look like when we inherit them

85%

have no working conversion tracking

~$2k

typical monthly spend out of $10k available

1 in 4

paused for a policy breach at least once

3

average live campaigns — far too few

Figures reflect accounts audited by our team. Replace with your own benchmark data before launch.

Service 03

Meta Ads That Survive
The Measurement Problem.

Facebook and Instagram still reach people search never will. The hard part is no longer targeting — it is proving what worked after iOS opt-outs and cookie loss. That is where most Meta accounts quietly fail.

Campaigns and audiences

  • Leads, sales, traffic and awareness objectives
  • Advantage+ shopping and Advantage+ audience
  • Lookalikes built from donor or customer lists
  • Retargeting site visitors, video viewers and engagers
  • Catalogue and dynamic product ads for ecommerce
  • Giving-season and launch-moment planning

Tracking that still reports

  • Meta Pixel plus server-side Conversions API
  • Event deduplication so nothing double-counts
  • Domain verification and Aggregated Event Measurement
  • Event priority ordering set to your real funnel
  • Offline and CRM event upload
  • Cross-checking Meta's numbers against GA4 before reporting them

Creative, run as a system

  • New concepts into test every month, not every quarter
  • Static, carousel, Reels and short-form video
  • Hook and thumbnail testing before full-budget rollout
  • Winners scaled, losers cut on a fixed weekly cadence
  • Creative briefs your in-house team can execute
  • Policy pre-checks so campaigns launch instead of stalling in review

A month on Meta with us looks like this. Week 1 new creative into test at steady budget · Week 2 cut the losers, scale the winner · Week 3 audience expansion on what is working · Week 4 report, then brief next month's creative.

For commercial advertisers

Agency Ad Accounts
On Google And Meta.

Separate from the nonprofit work: we provision and manage Google Ads and Meta ad accounts for commercial advertisers who need invoice billing, higher spending thresholds or a properly supported account structure.

Google Ads accounts

Accounts provisioned under our manager account (MCC)
Monthly invoicing and credit-line billing instead of prepaid cards
Higher spending thresholds as the account builds history
Multi-currency and multi-market structures
Your own Google login keeps standard or admin access
Policy reviews and appeals filed through official Google channels

Meta ad accounts

Ad accounts inside our Business Manager, shared to your BM
Invoice billing where you qualify, card billing where you don't
Pixel, dataset and catalogue shared across accounts cleanly
Domain and business verification handled
Spend-limit increases as performance history builds
Restriction reviews raised through official Meta support

Who this is for

Advertisers scaling past what prepaid card billing supports
Businesses needing proper VAT invoices for ad spend
Teams running several brands or markets that need clean separation
Companies who want an agency on the account, not just an account

What we won't do

Every account we open stays inside Google's and Meta's terms, with us accountable on it. That means we decline some work, and we would rather say so here than on a call:

Accounts to get around an existing ban or suspension
Cloaking, or landing pages that differ from what was reviewed
Prohibited and restricted verticals we are not licensed for
Handing over an account with no oversight from us

Talk about an agency account

Free, no obligation

Start With An
Account Audit.

Before any contract, we go through your account live on a 30-minute call and show you what's limiting the spend. You keep the findings either way.

Book your free audit

Not Sure Which Service?

Tell us your goal for the next 12 months and we'll tell you what the grant can cover, what it can't, and what paid should pick up.

Book a call